Archive for the ‘Marketing’ Category

New additions at Slaters Chartered Accountants

Monday, July 6th, 2015

Slaters Chartered Accountants Exterior Signage
Slaters chartered accountants have appointed new recruit Steve Mastin who joins the practice as a tax assistant. Steve’s appointment follows recent new starter Dave Johnson, who joined the practice as senior accountant, increasing the workforce to a team of 16. Based on London Road in Chesterton, Newcastle-under-Lyme, Slaters is currently planning to expand its existing premises to accommodate the growing team.

Steve’s background is in the legal profession, prior to joining Slaters he worked for six years at Manchester law firm Pannone, where he was responsible for managing the personal tax affairs and investment portfolios of more than 300 high-net-worth individuals.

Practice owner Steve Slater said: “Steve’s addition to Slaters’ tax department greatly increases our capacity to offer additional tax services, both personal and business, but it also means that we can provide our existing clients with more of a personal service.”

Senior accountant Dave is responsible for client management, including accounts preparation, company formations and accounts finalisation meetings. He joins Slaters from Stoke-on-Trent solicitors J S Williamson & Co, where he spent eight years as an account senior.

Steve Slater added: “We’ve already started to build a portfolio of clients for Dave to manage. As a qualified certified accountant and a senior member of the team, he brings a wealth of knowledge and experience to his new role, which will be of great benefit to his clients, making their accounts more efficient and ultimately saving them money.

Slaters Chartered Accountants Team Picture“It’s great to see the business grow and everyone at Slaters is looking forward to the new skills that both Steve and Dave can bring.

“I’m personally pleased with how the company is progressing and I’m excited to see our plans for expansion be put into practice later this year. The extended office space will allow us to take on further members of staff; in particular we are hoping to add to our payroll department and also the accounts team.”


Slaters Chartered Accountant specialise in supporting all aspects of owner-managed businesses from sole traders to groups of limited companies. Its range of services includes accounts, management accounts, bookkeeping, payroll, VAT and taxation. The team are dedicated to delivering excellent services through a friendly but professional approach.

Online Marketing Metrics

Wednesday, December 3rd, 2014

Businesses often wonder if their online marketing is successful.  Here are a few metrics which may help your business measure online marketing success.


New Business and Increased Revenue

This is the ultimate sign of a successful marketing campaign. While driving traffic to your site, gaining relevant social media followers and building your base of inbound leads are all steps in the right direction, the main goal is to grow your firm. When you see an increase in new business and revenue from leads which originated online, it’s a safe bet that your online marketing is successful. However, if you aren’t gaining new business opportunities as a result of your marketing efforts, it might be time to re-evaluate. For instance, if you notice an increase in the amount of traffic to your website, but not a higher number of inbound leads, it might be time for a website redesign. Why? Bounced traffic is an indicator that your homepage lacks clarity and/or engaging conversions. Or, if your content is frequently being read and downloaded, but your prospects aren’t taking the next step, you might want to re-evaluate your calls-to-action.


Followers and Shares

Before beginning a new marketing campaign, take a moment to track your existing number of followers across each of the social media platforms currently employed. With this knowledge, you will be able to assess the degree to which your latest marketing efforts have increased the firm’s visibility. It is also helpful to know the average number of shares your content generates, as this will tell you which types of content generate the most interest.


Website Traffic

A primary goal of online marketing is to drive traffic to your website. It is therefore essential to know what your traffic numbers are prior to any campaign. If your website begins to see more traffic after the initiation of a campaign, this is a good indicator that your marketing efforts are working. Monitor the sources of your inbound traffic to identify the sites or pieces of content that are bringing in the most traffic, and use this information to plan future campaigns.


Inbound Leads

The actions your prospects take in reaction to your marketing efforts are one of the best ways to measure your success. When more people reach out to your firm for consultations or fill out contact forms, it’s a sign of a successful campaign. If your list of prospects and influencers is growing, your marketing is doing its job. All of your online activity—from the content you produce, to your social media interactions—should work towards driving more prospects and influencers to reach out to your firm and show interest in your services. Your prospects might show interest by simply sharing their contact information or signing up for a webinar, or they might ask for an appointment to see one of your sales people.